Pizza tost launch digital campaign

Taking changing consumer habits and preferences into account, our strategy was built on convincing our target audience that Pizza Tost fitted perfectly with their daily routines; the strategy was simply to increase sales through building relevancy. 

To build awareness about the products we decided to focus our efforts on TikTok. We focused on gaming and late-night snacking as priority consumption occasions. For gaming we identified the most popular platforms as YouTube, Twitch and D-Live. To build relevancy, we decided to collaborate with popular streamers on these 3 platforms. For late night snacking we focused on popular lifestyle content creators on Instagram and YouTube; the two platforms with peaking usage trends late at night.