XBOX series S & X launch campaign

Although originally a gaming console, XBOX with its GamePass for PC and GamePass for Ultimate offerings, has become a wholistic gaming platform not limited to single device.

Our mission is to engage the gaming community in Turkey in a way that clearly showcases that XBOX loves gaming and gets gamers. With our in-house gamers, we leverage deep gaming insights to produce and publish engaging content for our audience. 

Our communication spans not only Instagram and Twitter but also Twitch and Discord – gaming focused platforms – to expand our reach and increase our proximity to gaming community.

Finally, we are very excited about the XBOX Series X and S Launch, where we will be utilizing 2 media-first applications: a single post launch on Instagram and a roadblock broadcast on Twitch.